December 21, 2014

A Holiday Daily Dose for 21december2014

'Saluting Santa' December 7, 1918
by J.C. Leyendecker
'Soldier’s Christmas' December 22, 1917
by J.C. Leyendecker 
'Hanging Holly' December 21, 1918
by J.C. Leyendecker

Joseph Christian Leyendecker was one of the preeminent American illustrators of the early 20th century. He is best known for his poster, book and advertising illustrations, the trade character known as The Arrow Collar Man, and his numerous covers for The Saturday Evening Post. Between 1896 and 1950, Leyendecker painted more than 400 magazine covers. During the Golden Age of American Illustration, for The Saturday Evening Post alone, J. C. Leyendecker produced 322 covers, as well as many advertisement illustrations for its interior pages. Although Leyendecker’s art career was waning by World War II, he received commissions from the U.S. War Department to paint posters of officers like Eisenhower and MacArthur encouraging the purchase of war bonds. No other artist, until the arrival of Norman Rockwell two decades later, was so solidly identified with one publication. Leyendecker "virtually invented the whole idea of modern magazine design.

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