|DAZ Washing Powder Cowboys & Indians 3 pack|
|DAZ Washing Powder Cowboys & Indians 3 pack #2|
In the 1960’s Crescent beat off stiff competition to secure a contract to produce figures for Kellogg’s cereals. known as cereal premiums these figures were given away free in a box of cereal such as Cornflakes or Frosted Flakes. Usually a set of 4/5 figures were included with one per box covering a real mix of characters, Knights, Robin Hood, Circus and others. They were issued unpainted and marked Kellogg’s on the base
Crescent also issued the figures themselves commercially but these were hand painted and marked Crescent. Today collectors still want to have both the Crescent set and Kellogg’s set in a collection. Cereal premium such as these and “soldiers of the world” remain collectable and still relatively very easy to find due to the enormous quantities made for the cereal makers.