October 23, 2015

Toys in the Attic - "Soakies" Monsters from the 60s

Apparently the kids in the 60s were a grimey bunch. Additionally they were quite reluctant bathers because it was in the late 50s and early 60s that soap companies started to put their bubblebath in character-shaped containers to get kids excited about bathing. It was Colgate Palmolive that sold liquid bubble bath in plastic containers shaped like popular cartoon characters which they called "Soaky." This started as a brand name, but has since become a generic term for any soap or bubblebath container. In 1963 the company produced a line of four licensed Universal monster characters - Frankenstein, Wolf Man, Mummy and Creature from the Black Lagoon. Today, these Soakies are usually found empty, missing the cardboard box around their base and a tag that extended from their neck.
Universal Monsters soakies - set of 4
Universal Monsters with original tags and cardboard base

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