August 01, 2014

Figure of the Week #60: Dimestore Cowboys

Manoil Cowboys Circa 1930s
For our latest Figure of the Week we offer up several classic Manoil Cowboys. Sold in dime stores across the land these 70mm lead figures could be found in virtually every soldier collection of youngsters growing up in the pre-plastic days.
Dimestore soldiers are a name first given by collector and author Don Pielin to American made toy soldiers sold individually in five and dime stores from the 1930s to the 1950s before being replaced by plastic toy soldiers called army men. Though most figures were hollowcast metal, composition and plastic dimestore figures were also made. The popularity of the toy soldier reflected public interest in wars around the world and America's own military preparedness of the era.

Manoil Manufacturing Company was an American metal and plastic toy company that began production in 1935 or 1936, and left the business in 1959. From June 1940 they were located on Providence Street, in Waverly, NY. Its prominence was from 1937-1941 when it produced hollow cast toysoldiers (sometimes called dimestore soldiers) along with toy airplanes and cars.

Reference: 
Toy Soldiers & Figures American Dimestore 
by Don Pielin 

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